Vendors are starting to panic due to competition in coming up Wedding Shows. Vendors find a big pool of competitors just because reputed companies are starting to be part of these shows. So, I thought to share my views on opportunities for wedding vendors showcasing in Kismet Wedding Show or Other Wedding Shows.
There used to be a time when there were only a few florists & decorators in town, a handful of business houses dealing with wedding services. That is now ancient. With every minute that we advance into the modern world, people’s wants exceed their needs and the number of suppliers increase accordingly. The similar thing is happening in the wedding industry also and there are numerous voices complaining about it. What with every four in ten business houses promising you the wedding of your dreams? Should we then be complaining or rather rejoice in the fact that our choices increase and ideas multiply? The customers maybe happy but the sellers have a different story to tell.
The wedding industry is getting increasingly overcrowded. This is a threat for some and an opportunity for others. If everyone now started complaining about the increase in number of producers of their product then we would be living in a purely monopolized world. The fashion industry has numerous people, the firms manufacturing FMCG increase every month, the number of real estate providers is huge, I can continue with this list and it probably would never end. So worrying about the fact that there is an increasing number of enthusiasts who wish to try their luck in the wedding industry, we should make every amendment possible to keep our company growing and providing them with fierce competition in the market.
If the fashion industry can do fine with the growing number of newcomers in their field, then I don’t see why we can’t. We have to make the best use of our creative abilities and innovate new designs, update ourselves with the market preferences and alter our pattern of thinking. No one would want to approach a firm who thinks the same way when it comes to planning weddings. You have to have an adequate supply of creative geniuses to let your company running, especially when you have to work in something as creative as the wedding industry. So instead of moaning about the growth in our industry, my advice to all my friends and competitors would be to keep building unique and extraordinary ways by which each of us can grow and prosper in this industry.
For me, my personal experience in this industry has been one of growth and learning. I have learnt to accept experiences as and when they come, to face adversities and to rejoice at the time of success, to discover new things at every step and to mature with every new assignment. It hardly matters if it is a “bad” year or a “good” year. Everything has its pros and cons. Every business has its success and failures but real growth is one in which a person uses his experiences in failure to innovate something new and go farther. A real business person is one who learns from other and does not view his competitors as merely enemies vying to take his position, but one who can use their thinking processes to his advantage and treat them more like teacher whom he would want to impress rather than condescend.
To all my readers, what do you think of my views, I would love to hear something that you have to share too, your opinions are welcome and I would really appreciate it if some of you write back. What do you think, is the wedding industry overcrowded and need we view this overcrowding as a threat and make the newcomers feel like new admissions to a high school where we can be the mean cheerleaders and dominate then, or should we let them explore opportunities and grow together as a team?
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